Aspire Ethos, the ultimate mindset

Aspire Ethos embodies the spirit of the extreme, and expression of power, style, and simplicity that goes beyond expectation.

Aspire Ethos is not merely the product of a restyling exercise. Acer has given it a character of its own, and in the process has started an entirely new chapter in the brand’s values: immediacy and quality successfully represent the company's ever-evolving approach to product development through attention to detail, innovation, and design.

Design is essential to creating a dialogue with discerning users, as design has the unique ability to conceal complex technologies and architecture behind a simple key, reducing the maximum to the absolute minimum.

Essentiality is the dominant characteristic of this product. Aspire Ethos is a modern interpretation of the famous ‘Less is More’ philosophy, whereby functionality is enhanced, yet is stripped of the superfluous, paving the way for a more personal experience.

The work area is clean and ordered. No unnecessary backlighting, no quick keys. All that the user sees is an elegant contrast between black and silver and a few discreet icons. 

Following this principle, the media console is now combined with the touchpad, providing a set of commands all managed by a single key and a completely new approach to extertainment control: it allows you to access the all-new Acer Arcade Deluxe, navigate within menus, adjust the volume, and control any multimedia function.

Acer Arcade Deluxe provides a single interface to your multimedia and has been completely redesigned to manage HD videos, films, photos, music, and share them with your favourite online communities.

Arcade Photo allows you to organise your photo album and quickly pass from one photo to another thanks to optimised graphic acceleration. Just one command to manage picture-taking modes (black and white, contract, brightness, and red-eye), and photos can now be organized just as easily into a slideshow or shared on Flickr and Facebook.

Arcade Music jump starts your emotions. Not only does it organize and play your favourite compilations, but it also allows you to transfer them to your own MP3 player.

Arcade Video exploits the power of the Intel Core family of processors and ATI Stream to deliver outstanding HD movies, reading DVDs and Blu-ray as well as your own movies clips and allowing you to convert them into formats suitable for any other media player. Then, with a click you can upload them to YouTube and Facebook with no trouble at all.

The audio system of the Aspire Ethos is just as special. Elegant, discrete and powerful, the design promises unrivalled purity.

Aspire Ethos integrates the latest-generation Dolby Home Theater v3  with Cinematic Surround audio technologies and 5.1 output via S/PDIF, setting new standards in notebook audio quality.

A special rounded subwoofer is set into the lower part of  the notebook. The stainless steel grill and the particular position on the casing enable it to amplify low frequencies and deliver the very highest levels of audio performance..

The design extends as far as the screen: conceived from the outset as an edge-to-edge design with silver edging, almost as if it were conceived as a separate element of the notebook.

The silver band at the base of the LED display further enhances the 16:9 wide format, for a high-definition cinematographic experience. 

Aspire Ethos is both exclusive and innovative, and introduces a new way of thinking about technology.