Skoda Auto at the Beijing Motor Show
The most important China-based motor show this year will see the official launch of the facelifted Octavia MingRui in the Chinese market. The Octavia MingRui was the first product in Skoda's growing portfolio manufactured in the Shanghai Volkswagen plant. As in other countries worldwide, in China the Octavia is Skoda's best-selling model, accounting for about 70% of the manufacturer's successful sales record. The Octavia's market share in its class is currently over 2%.
The Octavia MingRui has been available in China since June 2007, and more than 85,000 cars were sold last year alone. In addition, the Shanghai Volkswagen plant has been manufacturing the Fabia JingRui since 2008 and the brand's flagship Superb HaoRui since 2009.
Skoda vehicles manufactured in China are adapted to meet the requirements of local customers. In contrast with the models sold in Europe, Skoda vehicles in China are fitted exclusively with petrol engines. The range includes the 1.4 TSI 130bhp; 1.4 TSI 130bhp DSG; 1.6 MPI 105bhp 5-speed manual; 1.6 MPI 105bhp 6-speed automatic; 2.0 TDI PD 120bhp 5-speed manual; and 2.0 TDI PD 120bhp 6-speed automatic in combination with a six-speed Tiptronic transmission.
The exterior design has been adapted by adding additional chrome-plated items. The basic trim level is, generous, as it includes standard equipment such as air-conditioning and lightweight alloy wheels across the whole model range.
Skoda Auto will also present the facelifted Octavia derivatives – the Octavia vRS with its two-litre turbo engine with twin-charging and an automatic DSG transmission as well as the economical Octavia MingRui GreenLine with a 1.4 TSI unit, also in combination with DSG.
Skoda Auto BOD Chairman, Reinhard Jung, commented, “The introduction of the facelifted Octavia MingRui is another important step in our expansion in the growing Chinese market and is also in line with our growth strategy of launching one key model every year.”
“Last year was another record-breaking year for Skoda in China again – using a network of already 245 dealers and authorised garages, we delivered 122,556 vehicles to our customers in the Chinese market which represents an increase of 106.6%. Moreover, we sold over 42,700 cars during the first three months. China is, therefore, becoming an increasingly important market for Skoda Auto“, concluded Jung.
China is currently estimated to become the world's largest automotive market in 2010, with over 10 million cars sold in the country, and Skoda also sees it as their number-one market. The combination of increasing sales volumes and the launch of the new models indicates that Skoda is likely to achieve year on year growth of at least 50%, another substantial increase.
Skoda Auto's press conference will take place at the brand's exhibition booth in the China International Exhibition Center - New Venue on 23 April, 2010 at 10:30 AM (local time).
