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UK teens gripped by prom fever

26th May 2010 Print
Cherry Prom Goers 2

The high school prom has been voted the most important event of the school year by 16-18 year olds in a survey released today by Cherry Vimto.

The results reveal that the US import is now deemed more significant for school leavers than other milestone occasions such as exam results day.

It also emerged that on average prom-goers spend £450 on their big occasion and three months planning it.

The transformation of teenage boys into a generation of Mr Darcys is very becoming, with the average amount spent on a corsage or bouquet for their date coming in at £42.

When asked about perfect prom dates, Twilight cutie Taylor Lautner topped the girls’ charts with Geordie treasure Cheryl Cole doing it for the boys.

But not all teens go for the typical totty, with Dr Who star David Tennant scooping 25% of the female vote and a single ballot paper for recently appointed Deputy Prime Minister Nick Clegg!

Emma Hunt, brand manager for Cherry Vimto, says: “When we commissioned the research we knew proms were becoming a big deal for teenagers, but for them to be named the single most important event of the school year shows prom fever has well and truly arrived in the UK.”

To ensure that teenagers enjoy their final school years and experience a prom to remember, Cherry Vimto has launched cherryprom.co.uk with style tips, competitions, cocktails and more.

Victoria Ward, one of the UK’s leading commentators on high school proms and founder of promroyalty.com, adds: “We’ve seen the popularity of proms soar over the last few years and it’s not hard to see why! Prom night gives prom-goers an opportunity to experience the celebrity life we all dream about, fabulous clothes, professional hair and make up and a red carpet entrance.”

Cherry Vimto commissioned the survey to find out what is making teenagers tick this summer to coincide with the launch of the new cool, fruity drink with a tasty berry twist.

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