2010 set to be a record year for Skoda UK

Skoda UK continues to go from strength to strength in the UK as it announced record sales for the first half of 2010.  In the first six months of the year Skoda sold 23,248 vehicles.  Despite the withdrawal of the scrappage scheme earlier this year, Skoda UK sales have continued to grow.

Robert Hazelwood, Skoda UK Director said, “We have sold 61% more cars in the first half of this year than compared to 2009, making the first half of 2010 the most successful six-month trading period in Skoda UK’s history. Taking into account our record order bank of nearly 11,000 cars awaiting delivery to customers, we are tracking towards a record-ever sales result in the UK for 2010.

“Customers recognise that Skoda is a brand that delivers great quality cars at outstanding value for money, delivered and serviced by retailers who take excellent care of their customers, as evidenced by the recent J D Power Survey, in which we finished in the top ten cars manufacturers for the seventeenth consecutive year.  We have also recently been awarded the Which? Best Car Manufacturer 2010 title, which is another great recognition of what the brand stands for – excellence in engineering, outstanding value for money and excellent customer service.  Award-winning cars like the recently-launched Superb Estate, Yeti and facelifted Fabia and Roomster have helped us to attract more customers than ever before.”

Demand for all of Skoda’sproducts in the company’s five model line-up has surged in the UK over the past six months.  The best selling model in the UK so far this year is the Octavia which has seen sales up 75% from 2009, followed by the Roomster which has experienced an increase of 37% when compared to the same period last year, and the Fabia supermini, up 25%.  The multi-award winning Superb continues to exceed sales expectations with an increase of 13% over last year.  Since its launch in September 2009, Skoda has sold nearly 3,000 Yetis.

Skoda has consistently achieved a 2%+ market share in the UK, with first-half registrations of 22,720, as reported by the DVLA. These results follow Skoda Auto’s recently-published worldwide sales, in which the company reported a record 378,747 vehicles sold in the first half of 2010, an increase of circa 15% globally when compared to the same period of last year.