Open plan family homes in South Derbyshire

Open plan, family oriented homes offering affordable luxury without the need for DIY are proving a hit with South Derbyshire homebuyers.

Priory Fields in Church Gresley, near Swadlincote, was one of the first locations in the country to feature designs from Redrow’s New Heritage Collection.

While the homes have received critical acclaim, the award-winning housebuilder wanted to know what customers across the UK really think about them and so organised a series of focus groups at developments including Priory Fields.

Pauline Turnbull, sales director for Redrow Homes (Midlands), explained: “At Redrow we’re keen to listen to our customers and in fact designed the New Heritage Collection in response to feedback from homebuyers who told us they wanted traditional looking properties with modern interiors.

“But to make sure we continue to deliver quality built homes that people really want to live in, we invited customers who bought at Priory Fields to share their feedback and give their opinions on what’s important when purchasing a property.”

A cross section of buyers has invested in New Heritage Collection homes at Priory Fields – including families, first time buyers and empty nesters - demonstrating that the premium housing product has broad appeal.

Customers said the homes are ‘practical’ and ‘liveable’, offering ‘affordable luxury’.

High on their list of priorities was the fact that because everything is brand new, they wouldn’t need to invest time and money on DIY. They were also glad that they could enjoy peace of mind, knowing that their new home is covered by a 10-year ‘Buildmark’ warranty.

“While some people have the confidence to buy ‘off plan’, others says they can’t visualise the layout without viewing a show home and see it as essential to establish the quality and finish of the properties,” Pauline commented.

“Customers like to imagine themselves living in a show home and many choose to replicate the look that our teams of professional interior designers have created.

“The convivial open-plan layouts of the New Heritage Collection are designed with modern family living in mind, and the ‘Lincoln’ show home at Priory Fields is a prime example. Its L-shaped kitchen/diner/ family room truly does have the wow factor and has inspired buyers, who have been able to appreciate the potential uses of the rooms.”

Current availability at Priory Fields includes a selection of three and four-bedroom homes from the New Heritage Collections, with prices from £144,995.

Externally they are influenced by the Arts and Crafts movement, giving them the character of older properties; while inside they are thoroughly modern with fashionable kitchen designs featuring floor to ceiling units and top brand name appliances, plus sleek modern bathrooms with quality fixtures and fittings.

To experience the New Heritage Collection for yourself, visit the show homes at Priory Fields, open daily from 10am to 5.30pm.