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Samsung introduces new camera and camcorder models

6th September 2010 Print

Samsung has unveiled its latest ambitious digital imaging product innovations in support of the company’s goal to become a top three player in the market by 2012. The latest product line-up fulfills Samsung’s vision of connecting consumers to every moment through digital imaging technology.

Samsung has continued to strengthen its offerings in the digital imaging industry in recent months, with a number of innovative technologies developed which capitalise on the strength of Samsung Electronics’ integrated technology expertise and company-wide investments in research and development. A primary area of innovation has been Samsung’s dual view (2View) compact digital cameras such as the recently launched ST600 and ST100 models, which give users the chance to capture the fun in front of the camera. Dual view technology is an area of the market that Samsung has real ownership of, since the launch of the pioneering ST500 last year. The technology was inspired by Samsung’s unique insights and understanding of what consumers really want from their cameras, and the company’s ability to provide the best technology to meet people’s desires.

Samsung is also exhibiting its new full HD T10 camcorder, which is being launched during the show. The full HD T10 features a pioneering 20-degree Slanted Lens to ensure consumers can capture their video and photos without users suffering from the sore wrist often associated with camcorder use. The T10 also delivers stylish and affordable portability for capturing and editing video content on the move, with its small form and bright 2.7-inch touch screen. Samsung is also showing users how to connect with the moment through additional digital imaging products, such as the new E10, ST80 and PL90 models, which incorporate innovative connectivity features.

Steve Mitchell, General Manager, Samsung Digital Imaging, commented: “Living smartly and creatively whether you’re at home or on the move is an important part of today’s consumers’ lives and part of the vision we’re developing for our customers at Samsung. A camera is an emotional device that enables users to connect with important moments, when creating, capturing and sharing images. Cameras connect people. We have considered how and where people want to use and enjoy photography in their everyday lives throughout our new ranges and the innovative technology we have been pioneering this year is all on show at IFA 2010.”

2view models – exclusive Samsung offering

The newly-launched ST600 and ST100 feature 1.8-inch revolutionary dual LCD Screen technology, enabling users to capture the fun both in front of and behind the camera, and a 14-megapixel sensor, guarantee crisp and clear images. The products have the added benefit of giving consumers the convenience of accessing key features with a simple tilt or hand gesture, ensuring the easy management of images. Both models are available in four stylish, mood-inspired colours, including hot pink, gold, black and purple, and are encased in a slim and sleek compact frame with metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

The new dual view range also comes equipped with high-quality Schneider KREUZNACH lens, supported by optical and digital image stabilisation to achieve blur-free images. While the ST600 combines a powerful 27mm wide-angle focal length with a 5x optical zoom, the ST100 is the first Samsung dual view camera to feature an internal 5x optical zoom, keeping its design optimally chic (35mm focal-length). Both models incorporate innovative functions, including scene recognition technology, which analyses the colour, brightness, motion and subject and then selects the appropriate scene mode for the customer, ensuring great quality images every time.

The ultimate HD quality camcorder experience

The HMX-T10 model – the next generation in compact digital camcorders – encapsulates Samsung’s innovative point-and-shoot, full-HD resolution technology. The pioneering HMX-T10, with its innovative 20-degree Slanted Lens, allows users to handle the camcorder in a way that reduces stress on the wrist to capture special moments in any photography environment and ensure that quality images are captured and recorded through an easy-to-use experience for users.

Further enhancements to the overall recording experience can be found through the HMX-T10’s 2.7-inch Touch Screen LCD and its ability to capture video footage and still images at 4.7 mega-pixels at the same time. The HMX-T10 also features an advanced Back Side Illuminated CMOS Sensor, which provides twice the sensitivity of conventional CMOS sensors, and Optical Image Stabilisation, so that whatever is captured remains blur-free. This innovative feature dramatically reduces image distortion and delivers clear video and images in any light conditions.

Meanwhile the HMX-E10 camcorder features a versatile, 270-degree Swivel Lens, to enable consumers to view and record from just about any angle. The camcorder has the additional built-in USB port feature, which allows users to connect the camcorder directly to any computer without added attachments like a USB cable, so consumers can share important moments wherever they are. The USB connection can also be used to charge the battery on the go. To further enhance the customer’s experience, at the heart of the E10 is a large high-performance 1/3.2 inch CMOS sensor that captures impressive full-HD resolution videos.

Time to share – the well-connected consumer

Both the PL90 and ST80 are examples of Samsung’s continuing commitment to bringing wireless capabilities to the digital imaging world and connecting any moment between a consumer and their loved ones. The 14.2-megapixel point-and-shoot ST80 joins Samsung’s growing line-up of Wi-Fi enabled cameras, representing the third generation of Samsung’s wireless technology leadership and including Samsung’s AllShare (DNLA) connectivity, a 3x optical zoom and large 3.0 inch wide touch-screen with HD video recording.

Not to be outshone, the 12.2-mega-pixel PL90 digital camera, featuring a built-in USB connector enabling consumers to capture images and connect to a computer on the move without the need for additional wires or cords. The USB connector means users can share content with friends and family quickly and easily, with the camera’s plug-and-play capabilities, including the Auto-install intelli-studio software, and instant access to any computer. The innovative features of the PL90 also include Samsung’s new Smart Auto technology, so customers can capture the perfect picture in almost any conditions.