Baby-G stars in Britain's Next Top Model

Not only are Baby G watches the toughest and prettiest watches around, but they are now true model material.

Baby G are proud to announce that their covetable time pieces were the main focus of this week’s shoot (aired on Living TV at 9pm on the 13th September), in the latest series of Britain’s Next Top Model. Hosted by the fabulous Elle Macpherson, the girl’s jetsetted to Malaysia to compete in the final lot of photo shoots, and Baby G were there to add some pretty toughness to the shots!

With the city acting as an impressive back drop, the beauties battled it out in a night time photo shoot, dressed fiercely with a Baby G adorning each of their wrists. Who will prove to be number one, upholding the Baby G goal of being pretty, tough and edgy?

Baby G representative Sarah Salter was on hand to coach and brief the girls, and then acted as the guest judge on the judging panel along with Elle, Grace Woodward, Julien MacDonald and Charley Speed. Sarah Salter commented - “We felt that Baby G was a perfect match with Britain’s Next Top Model, and this photo shoot provided the perfect setting for the watches. All the girls did a brilliant job showcasing Baby G.” Will one of the girls prove fierce enough to claim the top spot of being the new Baby G ambassador?