Pick up a Penguin book at a Northern Rock branch

Visitors to participating Northern Rock branches will be able to loan a Penguin book from a range of classic titles on display.

In a unique link-up with Penguin Books, some 25 branches will be stocked with titles selected from the Penguin range including Moby Dick and the Thirty Nine Steps and popular stories such as Wind in the Willows and Peter Pan for children. Each paperback cover will feature the iconic Penguin logo, alongside the distinctive Northern Rock pink and black brand.

Northern Rock hopes that customers visiting a participating branch will pick up a book from the specially designed stand, take it home, pass it on to friends or drop it into a branch for someone else to enjoy.

The promotion, is one of a range of activities designed to generate brand awareness and stimulate local interest in Northern Rock branches, comes on the back of a series of Little Rock products launched to help parents save for their children’s future. Product leaflets and promotional material are available in the branch.

Anth Mooney, Marketing Director at Northern Rock said: “The Penguin book share scheme is a great way to get people talking about our brand. It also helps to make our branches interesting and stimulating places to visit and conduct business.

“To be associated with such a well-known name in the publishing world is a great honour and we are looking forward to generating lots of interest and hopefully introducing children to such classics as the Railway Children and Treasure Island, featuring Long John Silver – the original Pirate of the Caribbean!”

Nicola Hill, Marketing Director at Penguin, said: “We’re delighted with this collaboration and look forward to hearing from new readers as they discover Penguin Classics through Northern Rock.”

To find out more about Northern Rock’s savings products for children visit northernrock.co.uk.