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SAS offers internet on short and long-haul routes

19th October 2010 Print

Scandinavian Airlines will become one of the first airlines in the world to offer in-flight connectivity, such as internet and mobile services, on both European and intercontinental routes.

The service will be offered free of charge to Business class and Economy Extra customers, and as a fee-based option in Economy.

Broadband services aboard SAS flights will include full internet access, online shopping, movies and other video content, games, destination information and bookable services at the destination city (e.g., taxicab service or hotel reservations), and real-time flight information.

"We are currently negotiating with a number of service providers and aim to offer our premium customers free internet onboard our flights, starting already in April next year. We are always looking for innovative ways to improve the travel experience for our customers. This in-flight broadband system allows us to customize a suite of Wi-Fi services for our customers - from movies and other entertainment for our leisure travelers to communication tools for our business travelers," says Robin Kamark, Chief Commercial Officer, SAS.

SAS' Boeing 737s will be the first to have in-flight connectivity installed, and initially offered on Norwegian domestic routes, and from Oslo and Stockholm to London, Frankfurt and Paris. In the first phase, nine B737s will offer the service, followed by short-haul and long-haul aircraft.