South Glos man is new UK voice of TomTom

Alan Medroft from South Gloucestershire will be the new UK voice of TomTom sat nav after winning a nationwide competition.  Members of the public were invited to record a 30 second video of themselves telling a story about traffic in a campaign fronted by the actor Brian Blessed - whose own booming voice was recently released.

Alan, a 34 year old Sales & Marketing Executive from Stoke Gifford, will join a long line of celebrities who've lent their voices to navigation instructions - including John Cleese, Billy Connolly, Homer Simpson and Darth Vader from Star Wars.  He will record the 52 commands in a studio next Monday and it will be available to download in the New Year, as a free alternative to the standard computer voice.  He also wins a New Renault Mégane Coupé Cabriolet with built-in TomTom sat nav.

Runners up included Roland Martin from Warwick, Mike McCaffrey from Ashington in West Sussex, Adam Bunker from North London and Nick Scahill from Hove in East Sussex.

"We were looking for someone to be as creative as possible for the new Voice of TomTom in the UK.  Alan was chosen from hundreds of entries as our choice to help drivers across the country avoid the bottlenecks and queues," said Lyndal Newman from TomTom.

Alan was adjudged the 'Voice of UK' after entering a national competition on Facebook and Twitter.  Alan joins the Scottish, Welsh and English winners who entered separate radio competitions across Scotland, Wales and England.

TomTom's HD Traffic is the only system that monitors all the roads and gives you the quickest route. Detailed incident reports on the duration, length and cause of delays on your route means you have all the information you need to enjoy easy, safe and stress-free driving.  You can even check the traffic situation on your route before you leave using tomtom.com/routeplanner.

Alan will be doing his bit to help drivers across the country spend less time sitting in traffic.