Northern Rock launches new customer brand campaign

Northern Rock plc has today launched a new brand campaign, ‘Northern Rock. Works for me’. The new campaign has been created following extensive research by Northern Rock into what its customers think about the Company, banking in general and how things can be improved on an everyday basis.

The new brand strategy, ‘Northern Rock. Works for me’, cements the Company’s commitment to listen to what its customers want from their bank, and to use that knowledge to deliver straight-forward, clear and simple products in a friendly and understanding way.

Andy Tate, Customer & Commercial Director at Northern Rock said: “We’ve spent a lot time listening to our customers to find out what they value and want from their bank. It was overwhelmingly apparent that having good, friendly service and a fair and open relationship with their bank is very important to them. They want evidence that we are working for them. This is what Northern Rock is striving to offer.

“’Works for me’ is about putting our customers at the heart of Northern Rock - that’s why we’re letting them do the talking in our advertising. We want them to tell other people that we’re committed to building an honest and straightforward bank for all. We’ve got a strong range of savings products and we’re confident that by putting our customers first, they will continue to re-build their trust in us, and help us build a better Northern Rock.”

A UK-wide print and radio advertising campaign will run from early February, which features both mortgage and savings customers of Northern Rock. The campaign will also appear on the Northern Rock website, in marketing materials and in branches.

The campaign has been developed in conjunction with Farm Communications and Tangible Group. Media planning and buying has been handled by Media Vest.