Lexus flagship to ferry Sunseeker London Boat Show VIPs

Like Lexus, Sunseeker is a global luxury brand, delivering world-class products and service. Coinciding with launch of the LS 460 limousine in the UK, Sunseeker is using the show at London’s ExCeL to present its own new top-of-the-range model: the 37M Trideck yacht. Sunseeker guests travelling to the show will enjoy a film presentation about the new car during their journey, played on the Lexus LS 460 SE-L’s standard rear drop-down DVD screen with surround sound.
The top of the range Lexus LS 460 SE-L is priced £71,000 and comes equipped with a class-leading range of technologically advanced equipment to make life on board both simpler, safer and supremely comfortable.
By contrast, the new Sunseeker 37M Trideck is custom-built to order, costing upwards of £10 million. And where the Lexus requires just a single chauffeur at the wheel, the Trideck is designed to accommodate a crew of eight.
Based in Poole in Dorset, Sunseeker employs more than 1,800 people and has an annual turnover of in excess of £200 million. The company enjoys a well-established position at the top end of the marine market.
The achievements of both Lexus and Sunseeker have been acknowledged with a raft of global awards. For Lexus, these include the J.D. Power and Associates Gold Award for customer satisfaction six years in succession.