West Midlands homes built for family living
Taylor Wimpey West Midlands is offering a modern take on the traditional values of the 1950s at its developments of new homes in Birmingham, Staffordshire, Warwickshire, Telford and Northamptonshire.
In 1951 the home was a sanctuary of comfort and calm in which families could focus on simple pleasures – sitting down for meals together, listening to the radio or gramophone, and pursuing their hobbies.
Sixty years may have changed many things about our lifestyles, but West Midlands property-hunters are still seeking practical homes that promote modern domestic bliss, and are turning to Taylor Wimpey’s 2011 collection for properties with this sort of practical charm and appeal.
Inspired by a growing trend for enjoying leisure time spent at home, Taylor Wimpey’s Three Steps to Heaven campaign marks a return to comfortable, simple and practical home-living at its West Midlands new homes developments.
Jan Titley, Regional Sales and Marketing Director for Taylor Wimpey, says: “Our brand new homes at our West Midlands developments are designed to ensure families and couples have exactly the right spaces for enjoying quality time together.
“The kitchens are thoughtfully planned to make preparing home-cooked meals a breeze, as well as being at the heart of the home for relaxed family gatherings and when friends pop by for a cup of tea and a catch-up.
“And while 1950s homes were just beginning to benefit from some of the household appliances that make life easier, our fitted kitchens are a place where cooking can be enjoyed as a hobby and come with the option to add a whole range of integrated appliances that would have wowed the fifties family!”
Whereas Taylor Wimpey’s new homes for 2011 each have a fitted kitchen including built-in oven, hob and hood, plus space for a great range of optional appliances, in the 1950s only a third of households had a washing machine and only 15 per cent had a fridge.
Freezers and tumble dryers, meanwhile, were virtually unheard of, and whereas the majority of Taylor Wimpey’s new-build properties are designed for leisure pursuits such as home computing and gaming, with strategic phone points and power sockets to selected rooms, only 10 per cent of the population in the 1950s even had a telephone.
To complement its new apartments and houses designed to cater for this relaxed and homely lifestyle, Taylor Wimpey is helping movers across the region take three easy steps to a heavenly new home:
• Step 1: The buyer finds a Taylor Wimpey home they love
• Step 2: Taylor Wimpey finds a great-value mortgage for them
• Step 3: Taylor Wimpey gets them a deposit or sells their old home!
First-time buyers can also find out about the great range of incentives to help them step on the property ladder with Taylor Wimpey in the West Midlands, which is currently offering brand new apartments at selected developments from only £79,995.
Even more opportunities to make an easy move are now available at Taylor Wimpey’s brand new The Meadows development which is now open in Telford, Shropshire, offering a stunning selection of two, three and four-bedroom properties from as little as £144,995.
Taylor Wimpey sales staff in the region are getting into the spirit of the campaign, which is currently available at sites across the West Midlands, including:
BIRMINGHAM
Beresford Grove, Oldbury
Cedar Drive, Oldbury
NORTHAMPTONSHIRE
Drayton View, Daventry
WARWICKSHIRE
Caldecott Manor, Rugby
The Boulevard, Coventry
The Chesterfields, Coventry
The Hathaways, Stratford-Upon-Avon
TELFORD
Castle Meadows, Telford
Britannia Mews, Telford
The Meadows, Telford
STAFFORDSHIRE
Fallowfields, Cannock
Incentives can be tailored to customers’ individual circumstances and are subject to availability, with further information available from the Sales Executive at each development.
For more information, visit: taylorwimpey.co.uk
