Britannia scores with launch of football-linked current accounts

The Co-operative Bank and Britannia this week launched a duo of exclusive current accounts in partnership with Premier League football clubs.

Supporters of Sunderland AFC and Everton FC and will be the first football-fans to benefit from current accounts provided by a major bank.

The current accounts are based on The Co-operative Bank's Standard Current Account, with additional benefits including vouchers to spend in the club shops, or to redeem against tickets.

The clubs will also benefit from a bonus payment on each account opening.

Britannia, which merged with The Co-operative Bank in 2009, is a major provider of football-linked affinity products, currently offering mortgage and savings products to more than 90,000 customers.

Colin Welby, Head of Partnerships and Affinity Products at The Co-operative Financial Services, said: "These accounts provide an easy way for football fans to manage their finances while helping to support their club.

"Moving in to the arena of club-linked current accounts is an exciting step and we are keen to extend similar services to other affinity partners we work with."

Sunderland AFC's marketing and commercial director, Lesley Callaghan, said: "The club's partnership with Britannia is a fine example of how an affinity programme can truly be mutually beneficial. The launch of the exclusive current accounts means we are opening the door to a wider service for supporters, and we look forward to on this in the year ahead.