Find best places to stay in Shropshire with new app

Farm and country accommodation providers in Shropshire have launched a new app for all iPhones, Blackberry’s and Androids.

Around 30 accommodation providers in some of the most remote English countryside have joined the high-tech scheme, which now allows anyone planning a short break or longer holiday the chance to trawl both the new app, and associated website, in order to plan a tour of Shropshire.

The group has called itself ‘Shropshire Gold’ – to both reflect the quality of accommodation on offer in their farmhouses, B&Bs, guest houses and self catering cottages, and to align themselves more closely to the county’s Olympian heritage during the run-up to the 2012 Games.  (Much Wenlock, in Shropshire, is recognised as being the ‘birthplace’ of the modern international Olympic Games).

They elected to launch themselves onto the UK’s tourism landscape during British Tourism Week (12-20 March), and while the website went live last week, the new app became available to the public on Monday, March 14.

Although other, nationwide B&B apps do exist, Shropshire Gold’s is believed to be the first of its kind in the country – focusing exclusively on places to stay and places to visit, as well as a selection of itineraries, in one specific destination.

The aim is to help to promote Shropshire as a complete destination for anyone wanting to stay in farm and country accommodation, while also visiting some leading UK attractions, towns and villages.  And the app is seen as the perfect tool for anyone wanting to plan a touring shortbreak, or longer holiday, in the county.

But the farm and country accommodation providers are also keen to exploit the full potential of all social media channels and have also created a profile on Twitter (@shropsgold), and Facebook (shropshiregold).

For further details, visit: shropshiregold.co.uk