3pm on a Tuesday is the nation’s time to save

Forget watching ‘Countdown' or ‘Deal or No Deal,' the nation is busy opening online savings accounts between 3 and 4pm on a Tuesday, according to research from BM Savings.

One-fifth of people (20%) opening online savings accounts do so on a Tuesday, followed closely by Wednesday (18%).  Tuesday is the most popular day in all regions except for Northern Ireland and East Anglia, which both see higher activity on a Wednesday (23% and 21% respectively.) People in the South West and Yorkshire and the Humber also prefer Wednesday and Tuesday equally (19% respectively.)

A tenth (9%) of the nation open online savings accounts between 3 and 4pm.  However, those in the East Midlands, North and Wales are ‘brunch' savers preferring to open accounts between 10 and 11am, whereas Greater London ‘school run' savers, opt for between 2 and 3pm. People in the South West are ‘lunch time' savers preferring to open accounts between 12 and 1pm.

The nation as a whole, are ‘lunch break' savers, when it comes to transferring money in and out of online savings accounts.  Such transactions are given clear priority ahead of many other jobs for the week and take place on a Monday (19%) between 12 and 1pm, the first opportunity many people get during the day.  The ‘soap savers' in Scotland are the only ones to carry out such transactions in the evening, between 7 and 8pm.

John Bianco, head of BM Savings, said: "It is encouraging to see that the nation has not only got into regular, established savings habits, but also that these take place at set times during the week.

"With online savings accounts, savings activities can truly become part of our everyday lifestyles as they enable you to manage your savings whenever it suits you."