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Homer Simpson debuts on TomTom’s app for iPhone

26th April 2011 Print
TomTom app

Fresh from Springfield, Homer Simpson - the world’s favourite animated patriarch - is now making his way onto your TomTom App for iPhone for the very first time, as the friendly and encouraging co-pilot to your journey!
Developed in partnership with Twentieth Century Fox Consumer Products (FCP) and Locutio Voice Technologies, the original Homer Simpson voice for TomTom’s range of personal navigation devices is now available for £3.49 on the new TomTom iPhone app v1.7.
The voice app is also available in the US, marking the first time a celebrity voice has ever been available for mobile phone based GPS.  Additional territories includeIreland, Canada, New Zealand, Australia, Portugal, Luxembourg, Finland, Norway, Denmark, the Netherlands, Belgium, Sweden and South Africa.
The original Homer voice for iPhone comes with all the latest and updated maps (TomTom version 1.7), which means drivers not only receive Homer’s own special words of wisdom, such as “Make a U-turn. Ha ha, you’ve goofed. D’Oh!” but also the latest TomTom map store on board their iPhone.
The new TomTom iPhone App allows drivers to access the most up to date maps and keeps maps fresh with TomTom Map Share, by making their own corrections, while simultaneously – and automatically – benefiting from verified corrections made by other TomTom users every day.  And all cost-free to TomTom iPhone App users.
“Homer Simpson is one of the most familiar and fondly recognised cartoon characters on the planet. So to have Homer become uniquely available for our TomTom App for iPhone is really thrilling for us. We believe Homer will bring lots of fun and enjoyment to millions of fans around the world, as drivers’ very own co-pilot,” says Alain Pakiry, Senior Vice President for Marketing at TomTom. “Homer’s skills will help keep drivers and fans entertained in a light hearted and familiar way. It’s exciting to have him on board!’’
“The TomTom brand is synonymous with enjoyment and high quality navigation as part of a great driving experience. Our partnership with TomTom and Locutio to bring the Homer Simpson voice to the TomTom iPhone App provides a new and immediate platform for fans to enjoy THE SIMPSONS and navigate road trips in a new and fun way,” comments Robert Marick, Executive Vice President, Fox Consumer Products.
In addition to latest maps with Homer’s voice, TomTom drivers can purchase Speed Cams, the newly available TomTom Speed Cameras (version 1.7). The TomTom App includes a free database of fixed camera locations – which can be optimised with fixed camera updates and real-time mobile speed camera information.  TomTom Speed Cameras is available via in-App purchase as well as online at the iTunes store priced £3.49 for one month or £22.99 for one year.

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TomTom app