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Subaru helps heart of England back into bloom

6th July 2011 Print
Subaru

The clock is ticking for entrants in 2011’s Heart of England in Bloom competition (heartofenglandinbloom.co.uk) – an initiative that recognises urban gardening projects that ‘clean up and green up’ local communities. Subaru is sponsoring the event for the second year running and will be supplying the judging panel with a number of All-Wheel-Drive Foresters, allowing them to take to the road in a quest to find this year’s finalists.
 
The judges will embark on a seven-area tour – encompassing Birmingham and the counties of Staffordshire, Herefordshire, Shropshire, Warwickshire, Gloucestershire and Worcestershire – during July and August in a pair of fuel-efficient Subaru Forester XS Nav Plus models.  The panel will review a wide range of urban projects, which have involved thousands of people of all ages and from all walks of life working together to improve their local environments for the benefit of all.
 
The vehicles chosen for this year’s event feature Subaru’s trademark horizontally-opposed Boxer diesel engine, which emits 167 (g/km) of CO2, while returning a pump-dodging 625 miles between fill-ups.  The judging panel will also have the added peace of mind that, should the going get tough, Subaru’s sure-footed permanent Symmetrical All-Wheel-Drive system will aid them both on, and off, the beaten track.
 
Marketing Director of Subaru UK, Kenyon Neads, said: “The Heart of England in Bloom campaign is great for local communities and is an ideal fit for the Subaru brand.  We’re proud to continue our support in 2011, and we’re certain the Foresters will prove invaluable for the judging panel.  Most importantly, the Foresters will help the judges cover the miles in comfort – whether in town or in the most remote rural communities.”
 
The Heart of England in Bloom competition is a regional element of the Royal Horticultural Society (RHS) Britain in Bloom campaign, one of the largest horticultural campaigns in Europe.  Britain in Bloom champions horticultural good practice, environmental responsibility and community participation.
 
Subaru’s Forester range starts at £21,375, on-the-road.

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