Skoda cooks up a storm at the BTAA awards

Skoda’s memorable ‘Fabia Cake’ advert has not only proved popular with television and online audiences but has also struck a chord with British Television Advertising Award judges, after they granted the advert four accolades.

The advert, created by Fallon, picked up gold awards in the following categories: Best 30-60 Second Commercial, the John Webster Award for Best 30 Second Commercial, European Advertising and Cars.

The advert, which sees a full-size Fabia made entirely out of cake to demonstrate the car is ‘full of lovely stuff’, has clearly captured the judges’ imagination. The BTAA awards are the most prestigious accolades in consumer advertising and recognise creativity of media people in agencies.

Mary Newcombe, Head of Marketing for Skoda, comments: “The concept for the advert was so different and yet so fitting for the Fabia that it has been a real success. Fallon did a fantastic job by pushing the boundaries of creativity and using a simple idea of baking a cake to get our messages across to the consumer.”

The British Television Advertising Awards began in 1976 to recognise and reward the best television and cinema commercials made by British advertising agencies and production companies.