Suzuki partners with Castrol Professional for UK lubricant supply

Suzuki has announced the launch of a national oil partnership with Castrol Professional. Launched on July 1, Suzuki now exclusively recommend Castrol Professional lubricants to its customers throughout the UK, highlighting improvements in fuel economy, emissions and engine performance.
 
The recommendation for Castrol Professional’s range of engine oils, which is available exclusively across Suzuki’s 147 franchised dealerships, will also see Suzuki producing a new range of co-branded point of sale materials to highlight the recommendation.
 
According to a YouGov Omnibus survey conducted in March 2011, of motorists visiting franchised workshops, 60 per cent consider their car manufacturer’s recommendation as one of their first criteria when it comes to selecting a brand of oil.
 
“Suzuki is committed to helping its dealers’ in improving the service they deliver to customers,” commented James Richardson, General Manager - Service, Suzuki GB.  “Castrol Professional lubricants are technically advanced and will resonate as a strong brand with our customers”.
 
Nigel Head, Castrol Franchised Workshop and OEM Marketing Manager – UK & Ireland, explains: “We’ve worked incredibly hard with Suzuki to gain their sole and exclusive recommendation and to tailor a business development programme to meet their needs.  We look forward to working with Suzuki and its network in achieving our goals of delivering first class service – and lubricants – to their customers.”