Right homes at the right prices lead to sales success for Fairview
Levels of mortgage approvals are still down 6.2% year on year since June 2010 despite the fact that lending has been rising for the past 11 months. First time buyers have been the hardest hit, as lenders require large deposits and house prices remain high. This has prompted comment on the low volume of property sales, but the sales success of Fairview New Homes shows a different story.
Despite Fairview New Homes ending their ‘Flying Start’ shared equity scheme in March, they have maintained a steady number of sales on all their developments, with a total of approximately 300 units sold across nine sites since March 2011.
Jim Holliday, Sales Director of Fairview New Homes, explains: “Our sales figures demonstrate that even without a shared equity offering, homebuyers will come up with the deposit required to buy a new home if it is in the right location and at the right price. We have seen a lot of parental help on first time buyer sales and a recent influx of investors which are both contributing to sales.
“The strength of sales at our current developments is testament to our locations in key commuter hotspots, close to excellent transport links, our realistic pricing on all units, our sales services which take purchasers through a step-by-step buying process and our tailor-made incentives, individual to each customer. This formula has meant that we have continued to perform well despite reports of a slowing market and the fact that we have not offered a shared equity scheme since March.”
Since launching, all the new homes have been sold with no shared equity scheme at Fairview’s development Insignia in Uxbridge, North West London.
“First time buyers are comforted by the fact that our customer care ethic is very strong and that we can provide a one-stop shop and advice centre for buyers, from securing a mortgage to moving in,” adds Holliday. “As a result and contrary to general statistics, we regularly have homebuyers in their early 20s purchasing their first home with Fairview, often with help from family members.
“Fairview regularly builds in regeneration areas to ensure that our buyers make good returns on their purchases in the future. As our developments are in convenient, commutable locations, the properties rent quickly and make good returns on investments, appealing to the burgeoning investor market.”
Insignia is a development of two-bedroom apartments on the former site of the historical wartime RAF grounds in Uxbridge, Middlesex. The former barracks at RAF Uxbridge have been converted, restored and extended to provide contemporary and stylish accommodation within generous landscaped gardens. The three and four-storey low rise blocks were once home to RAF defence personnel and the base was responsible for the defence of London and South East England during the Battle of Britain.
Insignia is ideally located within walking distance of Uxbridge town centre where there are two popular shopping centres: The Pavilion, and The Chimes which offers 76 top stores and a 9-screen Odeon cinema.
Uxbridge is located on the London underground, benefiting from both the Metropolitan and the Piccadilly Lines, which offer direct services into central London in as little as 42 minutes. For travelling by road, Uxbridge lies just south of the A40 which also provides fast access into central London, as well as connecting to the M40 for journeys to the west and the M25 London Orbital. Heathrow airport is just 6 miles away, making both business trips and holidays abroad an easy reality.
The town is close to the picturesque greenbelt countryside of the leafy counties Berkshire and Buckinghamshire, and is close to many formal gardens, country parks and waterways. The local area offers a variety of leisure activities including golf, horse riding and water sports, as well as a comprehensive sports and leisure complex just north of Insignia.
New homes at Insignia come with fully integrated kitchens and bathrooms, fitted flooring throughout, and have double bedrooms, some of which have en-suite bathrooms. All the apartments have access to the generous landscaped gardens.
Prices start from £190,995 for a two-bedroom apartment.
For more information, visit fairview.co.uk.
The marketing suite for Insignia is open from 10am to 5pm, every day except Wednesdays and located on Keith Park Road, Uxbridge UB10 0RQ.
