first direct's current account service leads the way yet again

first direct's current account  has won The Personal Finance Awards 2011/12 by themoneypages.com for the second year running, hot on the heels of its recent J D Power and Associates top ranking for customer satisfaction.

The Personal Finance Awards 2011/12 were held last night and first direct was overjoyed to once again take home the award for Best Current Account for its 1st Account, having won in the same category in 2010/11. The awards received over 7,000 votes from the public and the final winners were decided by an expert panel.

The J.D. Power and Associates 2011 UK Retail Banking Satisfaction Study measured customer satisfaction with banks in the UK based on six factors including problem resolution and product offerings.  first direct was awarded 5 out of 5 and outstripped the average by 85 on a 1,000-point scale coming top of the poll for the second year running.

Chief Executive, Mark Mullen commented, ‘It's fantastic to see that our customers are shouting loud to let the industry know that we're leading the way in service and banking.  It's been something we've worked day and night for since we started and it's great to win these awards to show we're still doing it better than the rest.'

So far this year first direct has won a total of 37 awards including the 2011 Which? Best Financial Services Provider.