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All time banking high for customer satisfaction at first direct

21st February 2012 Print

first direct has achieved the highest ever score for a bank in a Which? customer satisfaction survey with 93%, beating the nearest rival by 5% and the lowest score by over 100%.

The survey is worked out using a combination of overall satisfaction for both telephone and online services and how likely those surveyed were to recommend their bank to a friend.

The bank, now in its second year as Best Financial Services Provider as voted by Which?, has consistently come top in customer service benchmarking both within and outside the banking industry.

Mark Mullen, first direct's Chief Executive commented, 'The one thing we've never done is stop trying to be better at what we do and our people work tirelessly to make sure they're keeping our customers delighted with the service they receive.

'The channels through which customers are talking to their banks are becoming ever more diverse so it's fantastic to see that we're keeping them happy on every level.'