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      		<item>
		  <title>How Make Dry January Successful and Meaningful</title>
		  <description>
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		      		      Dry January has grown into a well-loved tradition across the UK, offering individuals a chance to take a break from alcohol as the new year begins. After the indulgences of December, it’s an opportunity to reset and recharge. 		    ]]>
		  </description>
		  <link>https://www.easier.com/142180-how-make-dry-january-successful-and-meaningful.html</link>
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		  <pubDate>Tue, 28 Jan 2025 16:19:00 +0000</pubDate>
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		  <title>Branding and Packaging: How Does the Former Influence the Latter of an Alcohol Brand</title>
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		      		      Developing a customer base with new production is a common solution but a risky process, and not every company can afford it. On the other hand, shifting into a new process is the first sign of your business failure.

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		  </description>
		  <link>https://www.easier.com/142091-branding-and-packaging-how-does-the-former-influence-the-latter-of-an-alcohol-brand.html</link>
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		  <pubDate>Mon, 08 Apr 2024 11:28:00 +0100</pubDate>
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		  <title>Shakespeare Distillery launches new Jubilee Gin!</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/141240-shakespeare-distillery-launches-new-jubilee-gin.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/4/1/240/200x200/100728/jubilee-gin.jpg" alt="jubilee gin" title="jubilee gin"/></a><br/>
		      		      Shakespeare Distillery has launched a new Jubilee Gin on 12 May to coincide with the celebrations around the Queen’s Platinum Jubilee which will see the nation and commonwealth mark this truly unique and historic moment.		    ]]>
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		  <link>https://www.easier.com/141240-shakespeare-distillery-launches-new-jubilee-gin.html</link>
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		  <pubDate>Thu, 12 May 2022 14:40:00 +0100</pubDate>
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		  <title>5 boozy vegan cocktail recipes to try this summer</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/140735-5-boozy-vegan-cocktail-recipes-to-try-this-summer.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/4/0/735/200x200/100374/grapefruit-paloma.jpg" alt="grapefruit paloma" title="grapefruit paloma"/></a><br/>
		      		      Summer is well underway. The weather is improving, nights are lighter, and the Euros have kickstarted garden party after garden party. Following this last year in lockdown, many of us have become accustomed to creating our own drinks to make up for a lack of carefully crafted cocktails in our favourite bars with fancy mixers and additions.		    ]]>
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		  <link>https://www.easier.com/140735-5-boozy-vegan-cocktail-recipes-to-try-this-summer.html</link>
		  <guid>https://www.easier.com/140735-5-boozy-vegan-cocktail-recipes-to-try-this-summer.html</guid>
		  <pubDate>Wed, 29 Sep 2021 16:14:00 +0100</pubDate>
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		  <title>Does whisky go bad?</title>
		  <description>
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		      		      So you have this bottle of whisky sitting in your cupboard for many years and now you’re wondering if it’s still any good.		    ]]>
		  </description>
		  <link>https://www.easier.com/140100-does-whisky-go-bad.html</link>
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		  <pubDate>Mon, 18 Jan 2021 23:07:00 +0000</pubDate>
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		  <title>Get on board with the rise of gin distilleries </title>
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		      		      In the past few years, the popularity of gin has soared, and the beverage has become a fashionable choice for drinkers old and young.		    ]]>
		  </description>
		  <link>https://www.easier.com/138936-get-on-board-with-the-rise-of-gin-distilleries.html</link>
		  <guid>https://www.easier.com/138936-get-on-board-with-the-rise-of-gin-distilleries.html</guid>
		  <pubDate>Tue, 14 May 2019 23:00:00 +0100</pubDate>
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		  <title>Don&#039;t be a damson in distress this winter </title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/137698-don-t-be-a-damson-in-distress-this-winter.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/7/698/200x200/98087/damson-liqueur.jpg" alt="Damson Liqueur " title="Damson Liqueur "/></a><br/>
		      		      Craft distiller Durham Distillery has launched its brand new winter liqueur, Damson, Blackberry and Ginger, further boosting its range of bespoke gin, liqueurs and vodka.		    ]]>
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		  <link>https://www.easier.com/137698-don-t-be-a-damson-in-distress-this-winter.html</link>
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		  <pubDate>Mon, 18 Dec 2017 22:26:00 +0000</pubDate>
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		  <title>Durham Cask Aged Gin - aged to perfection</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/137425-durham-cask-aged-gin-aged-to-perfection.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/7/425/200x200/97854/cask-aged-gin.jpg" alt="Cask Aged Gin" title="Cask Aged Gin"/></a><br/>
		      		      Craft distiller Durham Distillery has launched a limited release Durham Cask Aged Gin, with just over 1,000 bottles produced, signed by head distiller Jess Tomlinson.		    ]]>
		  </description>
		  <link>https://www.easier.com/137425-durham-cask-aged-gin-aged-to-perfection.html</link>
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		  <pubDate>Sun, 15 Oct 2017 12:37:00 +0100</pubDate>
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		  <title>Newcastle: the best places to drink in the toon</title>
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		      		        <a href="https://www.easier.com/136821-newcastle-the-best-places-to-drink-in-the-toon.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/6/821/200x200/97253/the-free-trade-inn.jpg" alt="The Free Trade Inn" title="The Free Trade Inn"/></a><br/>
		      		      With a stunning quayside, unparalleled nightlife, and picturesque settings, Newcastle Upon Tyne is one of the best weekends away that you’ll ever have.		    ]]>
		  </description>
		  <link>https://www.easier.com/136821-newcastle-the-best-places-to-drink-in-the-toon.html</link>
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		  <pubDate>Tue, 27 Jun 2017 21:56:00 +0100</pubDate>
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		  <title>Durham Distillery - the real deal handcrafted small-batch distillery</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/136748-durham-distillery-the-real-deal-handcrafted-small-batch-distillery.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/6/748/200x200/97167/durham-strawberry-and-pink-pepper-liqueur.jpg" alt="Durham Strawberry and Pink Pepper Liqueur" title="Durham Strawberry and Pink Pepper Liqueur"/></a><br/>
		      		      Craft distiller Durham Distillery has launched its brand new Strawberry and Pink Pepper liqueur, boosting its bespoke range of gin and vodka. 		    ]]>
		  </description>
		  <link>https://www.easier.com/136748-durham-distillery-the-real-deal-handcrafted-small-batch-distillery.html</link>
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		  <pubDate>Sat, 17 Jun 2017 09:17:00 +0100</pubDate>
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		  <title>Survey reveals over a third of 18-26s do not drink: Is the drinking culture changing?</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/134505-survey-reveals-over-a-third-of-18-26s-do-not-drink-is-the-drinking-culture-changing.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/4/505/200x200/94822/bar.jpg" alt="bar" title="bar"/></a><br/>
		      		      There&#039;s a popular perception that young adults down alcohol more frequently than any other demographic.		    ]]>
		  </description>
		  <link>https://www.easier.com/134505-survey-reveals-over-a-third-of-18-26s-do-not-drink-is-the-drinking-culture-changing.html</link>
		  <guid>https://www.easier.com/134505-survey-reveals-over-a-third-of-18-26s-do-not-drink-is-the-drinking-culture-changing.html</guid>
		  <pubDate>Sun, 31 Jul 2016 19:02:00 +0100</pubDate>
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		  <title>Beaches, booze and barbecues: The recipe for the perfect summer</title>
		  <description>
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		      		        <a href="https://www.easier.com/134320-beaches-booze-and-barbecues-the-recipe-for-the-perfect-summer.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/4/320/200x200/94651/bbq.jpg" alt="BBQ" title="BBQ"/></a><br/>
		      		      Six barbecues, nine days sunbathing, three packets of hayfever tablets and two jugs of Pimm’s - those are the ingredients of the typical British summer, according to new research.		    ]]>
		  </description>
		  <link>https://www.easier.com/134320-beaches-booze-and-barbecues-the-recipe-for-the-perfect-summer.html</link>
		  <guid>https://www.easier.com/134320-beaches-booze-and-barbecues-the-recipe-for-the-perfect-summer.html</guid>
		  <pubDate>Mon, 04 Jul 2016 22:13:00 +0100</pubDate>
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		  <title>Island Records launches Session IPA beer with its own playlists</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/132979-island-records-launches-session-ipa-beer-with-its-own-playlists.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/2/979/200x200/93326/session-ipa.jpg" alt="Session IPA" title="Session IPA"/></a><br/>
		      		      Legendary record label Island Records are launching an exciting new music inspired beer to the UK craft beer market.		    ]]>
		  </description>
		  <link>https://www.easier.com/132979-island-records-launches-session-ipa-beer-with-its-own-playlists.html</link>
		  <guid>https://www.easier.com/132979-island-records-launches-session-ipa-beer-with-its-own-playlists.html</guid>
		  <pubDate>Sun, 07 Feb 2016 18:04:00 +0000</pubDate>
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		  <title>Lager struggles to retain its fizz as usage drops to a half of Brits</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/132878-lager-struggles-to-retain-its-fizz-as-usage-drops-to-a-half-of-brits.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/2/878/200x200/93241/beer.jpg" alt="Beer" title="Beer"/></a><br/>
		      		      It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from 54% in 2014.		    ]]>
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		  <link>https://www.easier.com/132878-lager-struggles-to-retain-its-fizz-as-usage-drops-to-a-half-of-brits.html</link>
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		  <pubDate>Tue, 26 Jan 2016 23:14:00 +0000</pubDate>
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		  <title>Brits aged under 35 are the most likely to drink gin</title>
		  <description>
			  <![CDATA[
		      		        <a href="https://www.easier.com/132641-brits-aged-under-35-are-the-most-likely-to-drink-gin.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/3/2/641/200x200/92989/gin-and-tonic.jpg" alt="Gin and Tonic" title="Gin and Tonic"/></a><br/>
		      		      Whilst the ‘gin revival’ has been in full swing for a number of years, younger consumers are now really ‘be-gin-ning’ to drive this spirit to new heights.		    ]]>
		  </description>
		  <link>https://www.easier.com/132641-brits-aged-under-35-are-the-most-likely-to-drink-gin.html</link>
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		  <pubDate>Sun, 03 Jan 2016 13:49:00 +0000</pubDate>
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