A new breed of air travel is born
11 January 2007
From 25 January 2007, a new exclusively business class British airline, Silverjet, is to radicalise transatlantic travel by offering customers a private jet experience from London Luton Airport to Newark International Liberty Airport.
From £999 return, customers can enjoy a 30 minute check in at the airline’s private air terminal, plus an award winning flat bed on board. Intercontinental firsts for Silverjet include dedicated security and a separate ladies bathroom. Silverjet will also be the world’s first carbon neutral airline, including a mandatory carbon contribution within its fares to offset its total emissions.
On the ground…
Silverjet has created a new class of travel, heralded Silver Class, by designing a package that focuses on the customer as ally, not enemy. Common frustrations and hassles associated with travel have been eliminated, making the journey as comfortable, flexible and innovative as possible.
Before arriving at the airport, customers can choose their seat online, pre-order a range of made-to-order meals, and check in via mobile phone or web. Silverjet will take the hassle out of travelling to the airport by arranging a chauffeur driven car from home, or a free pick up from London Luton Parkway Station*. There’s even the option of valet parking for a small extra charge at London Luton for those with their own transport.**
Upon arrival at the private air terminal, customers can enjoy at 30 minute check in, thanks to no check-in desks, baggage belts or queues. Instead, customers can stay away from the busy duty free shops in the main airport and relax in the exclusive 150 seat Silver Lounge. Whilst sitting in their seats, the professional ground team will check customers in, tag their luggage and offer a refreshing drink ahead of the flight.
In the air…
Crew have been handpicked from hospitality and service backgrounds to provide customers with a professional in flight experience (1:10 crew to customer ratio)
On night flights, lights stay off from take off to landing, overhead lights and irritating call bells have been removed and optional breakfast is served on tip toes. Minimal announcements are made and all trolleys have been removed from Silverjet’s aircraft to ensure maximum quietness. Jackets and coats are returned on leaving the aircraft, not an hour before landing. For those who want a lie in, Silverjet has devised a ‘Breakfast Express’ option so customers can have their breakfast ‘on the go’ and leave the plane with a steaming cup of coffee.
Whilst on board, there’s a delicious choice of appetisers and mains, which are plated in the galley and served by hand. In keeping with the airline’s premium service, customers can be entertained on the portable in flight entertainment system with noise reduction headsets, over 100 hours of new and silver screen movies, plus current UK or US television shows and collection of selected music. No repeats of a particular episode of The Office one year later on! Customers also have the choice to start their movie when they like, all adding to the unique personal experience.
Lawrence Hunt, Chief Executive of Silverjet, comments: “We are now set for our first London-New York flight on 25 January 2007. Transatlantic customers can look forward to an outstanding business class service at unbeatable value for money. Flying with Silverjet will mean that you can turn up at a private jet terminal just 30 minutes before your flight, sleep in a luxury award winning flat bed and choose what you want to eat when you want to eat it. We will treat our customers to a truly premium in-flight service by cabin crew who are focused on delivering service to our customers. All this can be booked at www.flysilverjet.com with return fares from London to New York from £999.
Seats on the exclusively business class new airline can be booked at flysilverjet.com.
* Silverjet offers a chauffeur driven service from home or pick up from London Luton Airport Parkway. Terms and conditions available on request
** Terms and conditions apply
