Lot 18 offers unmatched deals on rare and hard-to-find wines

An innovative new website has been launched that will change the way we buy wine.   For the first time in the UK, Lot 18 brings the vineyard experience direct to people via a private sales model, by offering access to unmatched deals on rare and hard-to-find wines.

Using its incredible resources and expert panel of curators, Lot 18 removes the mystery and confusion commonly associated with buying wine to provide expert easy to digest information about the wines featured on the site alongside unmatched provenance and service.

The time-limited deals model is well established in the world of fashion (as proven by the success of sites such as Cocosa and The Outnet) but until now, has been relatively unexplored by the wine world.

With just a few clicks on the interactive user-friendly website customers can choose a premier wine at an affordable price to share at home with friends and family. The website guides customers through their selection depending on their personal tastes.

Some of the exciting and unique wines available within the first few weeks of launching include a Château Pontet-Canet Pauillac 1995 and Blain Gagnard Puligny Montrachet 2009 along with a New Zealand crowd pleaser, Pegasus Bay Pinot Noir 2008, and a Napa legend, Inglenook Rubicon Estate Blancaneaux 2009.

Founded in 2010 by Kevin Fortuna and Philip James, Lot18 has changed the way Americans buy wine and after just 14 months of operations is already #1 in private sale with nearly one million members and thousands more joining every day.

Lot18 is more than just another wine company: it brings together experience, education and technology enabling anyone – whether they are a wine expert or an inquisitive novice - access to discover a whole new world of wine.

For more information, visit lot18.co.uk.