Cupple makes private sharing easy at SXSW Festival
Cupple, the private sharing mobile app designed specifically for two people in a relationship which launched in November 2011, have followed it up with a v2 release to coincide with the SXSW Interactive conference in Austin, Texas over the weekend.
“We’ve come a long way since last year and we haven’t really stopped developing the product at any point. Cupple v2 is a product directly responsive to the feedback and opinions from our 10,000+ users.” Says Tim Allison, Co Founder.
“February was a pivotal month for us in many ways. Apple featured Cupple in a new ‘Date Night’ section of the U.S. App Store and Gizmodo voted it App of the Day on Valentine's Day. The exposure was tangible and sign ups increased by up to 500% on particular days. The US is now where the majority of our customers are. Followed closely by the UK and the Netherlands.”
Allison goes on to say, “2012 has already seen a rise in apps focusing on privacy and sharing more intimately. Cupple was right at the start of the movement last year and we’ve got a solid blueprint to evolve. The first version had flaws the customers made us aware of and we knew we wanted to keep pushing the product to higher ground.”
“Cupple v2 maintains the core of the feature set, we’ve just worked hard to make improvements in and around the sharing experience and signing up. If the first version was a little too much like a storage space for personal memories, the new version is built around the concept of a ‘memory board’."
"The emphasis of the UI is focused on the two people using the service and we’ve incorporated ‘Stickers’ for people to add context to why they are sharing. Not only do the stickers add fun and playfulness but also it’s a move into In App Purchases and monetization."
“We’re a small Start Up and we’ve worked hard to deliver a quality service people can use and trust. It’s important from a business perspective we understand revenue streams sooner rather than later. I don’t want to sit back and say we’ll work out how to make money when we hit 1m users.”
“We don’t want to charge for the App nor did we want to sell a meaningless currency. We think people will really enjoy the new features in v2 and enjoy sharing the stickers with each other.”
“The plan is to keep working hard and focus on making Cupple the best private sharing platform in the World”.
“It’s amazing being at a festival like SXSW, we’re meeting some amazing people and learning from the World’s leading technology brands. It’s a great place for us to network and speak with people about Cupple”.
The new version is now LIVE on the App Store and is free to download.