3000 reasons why Honda’s B2B programme is working

Earlier this year Honda announced its B2B programme offering smaller, local businesses a more personal, concentrated service.

After eight months the B2B prospecting system (run by ROI in Nantwich) has led to a staggering 3,000 appointments being made between Honda B2B specialists and local businesses.

"Our approach is all about listening to potential customers and then providing a bespoke solution in terms of our product and service offering," said Ashley Wheeler, National Dealer Corporate Manager.

"This is why getting our Dealer B2B Managers in front of potential customers is paramount and 3000 face to face meetings in less than 8 months is an amazing achievement."

The programme is now supported by 86 Honda dealers all with a dedicated Business to Business Manager in place.