Honda welcomes Vertu acquisition

Honda welcomed today’s announcement by Vertu Motors of its acquisition of the Grantham Motor Company in which Vertu said it had acquired four Honda car dealerships and one Honda motorcycle dealership in the East Midlands. The acquisition of the Honda dealerships in Grantham, Lincoln, Boston and Retford is Vertu's first introduction to the Honda franchise.

Ewan Ramsay, General Manager, Cars, Honda (UK) said: “The expansion of Vertu Motors – with its financial strength, combined experience and driving ambition is great news for Honda’s dealership network in the UK. It builds on the many years of hard work by David Beswick and his team who have created a strong customer base for the Honda brand.

“Vertu’s long term plans towards consistent, sustained growth and a total focus on the customer experience fall completely in line with our own plans for the Honda franchise. We firmly believe that the Vertu team will help these key dealer operations maximise their full potential.”