Car insurance cashback accelerates in popularity

New research reveals consumers are now looking beyond the traditional price comparison site, as major names lose users and customer satisfaction for a new compare and earn tool, offered by Quidco, is increasing.

Since the successful launch of the UK's first integrated car insurance comparison and commission tool, QuidcoCompare has gone from strength to strength. Able to take advantage of both savings and commission, customers have so far received over £620,000 in cashback. And as major comparison sites drop user numbers, traffic to the tool continues to rise.

Research revealed almost half (48%) of QuidcoCompare users found the tool easier to use than any other price comparison site. Figures from the survey also showed a drop in users for Confused.com and Go Compare, with the latter loosing six per cent since last June.

Despite its infancy, QuidcoCompare is also keeping up with savings. Seventy four per cent of users found cheaper car premiums via the service, with one in four saving an additional £50 - £100. This was even better for 13% who managed to save an over £100.

Jo Roberts, head of PR at Quidco said: "We all know car insurance premiums have increased significantly forcing many to shop around for the best deal. Combining savings with additional cashback enables our customer to do exactly that, making the purchase a little easier on the purse. We are delighted to see that our tool is rated highly in our customer satisfaction survey and contuned development will soon see us extending the tool, allowing more to take advantage."

QuidcoCompare is able to search prices from over 80 leading insurance providers and add a cashback amount, increasing the available savings. Already catering for the car insurance market, the tool will soon expand to cover home and travel insurance.