New MINI model orders doubled

The new MINI models went on sale in September and already over 1600 orders have been placed for the new MINI One Seven, MINI Cooper Park Lane and MINI Cooper S Checkmate: double the initial sales prediction. The new models offer exclusive specification and additional standard equipment in a cost-effective package.

For example, MINI One Seven exclusively features Solar Red metallic paint, ‘Seven’ cloth and ‘Seven’ interior trim, MINI Seven decals and 15" Delta spoke alloy wheels. MINI One Seven also includes Automatic Stability Control and Traction (ASC+T), sports leather steering wheel, rear spoiler, floor mats, passenger seat height adjustment, storage compartment pack, front foglights, manual air conditioning, on board computer, interior lights pack and white indicators.

Andy Hearn, General Manager for MINI UK, said: "As we’ve seen over the last four years, any new product from MINI generates impressive levels of interest at the dealerships. The new models are no exception and continue our efforts to offer new ways of personalising our customers’ MINIs."