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American icon with quality and luxury as standard

1st June 2012 Print
Chrysler 300C

Although instantly recognisable as a motoring icon, the 2012 Chrysler 300C, which goes on sale in the UK on 14 June, is new in every respect. Better built, safer, even more lavishly equipped and more efficient than its predecessor, the new Chrysler 300C retains a unique position in the executive sector. By offering the type of engineering, design, materials and driving dynamics that European buyers expect, combined with American style, personality and value for money, the 2012 Chrysler 300C will appeal to head and heart.
Unlike many rivals which offer a baffling array of engine sizes and trim levels, the new Chrysler 300C, which will become available here in two versions, promises the perfect power output for the car, with two well-judged specifications. The new 3.0-litre V6 turbo diesel benefits from Fiat Group Automobiles’ ground-breaking MultiJet 2 technology to provide a class-leading compromise between effortless power and fuel-saving efficiency.
Whether in Limited or Executive guise, the Chrysler 300C is a very well equipped car. Much of the technology that rivals sell as premium priced optional extras feature as standard equipment on the Limited model. Rain Brake Support which helps keep the brake pads dry for better stopping power in poor conditions is unique to this class of car. Ventilated front seats and heated rears, the Uconnect infotainment system with Bluetooth, dual-zone climate control, an 8.4-inch touch screen display, mirrors that darken automatically to limit headlight glare, cruise control, and 18-inch wheels are all standard on the Limited model.
The Executive version has a Blind Spot Monitoring (BSM) system, radar Adaptive Cruise Control (ACC) and a two-panel panoramic sunroof as well as the forward collision monitoring system and 20-inch alloy wheels.
Perhaps the biggest change over its predecessor is the quality of the new Chrysler 300C. By honing every step of the design, engineering and production processes of its new executive model, the American firm has taken a giant step forward in both perceived and actual quality.
The interior has high grade materials throughout, from the redesigned Nappa leather seats to real wood panels on the dashboard. The body is made from a variety of new materials including advanced high resistance and ultra-strong steel. The improved rigidity combined with all-new suspension means the rear-wheel drive Chrysler 300C doesn’t just handle better than ever, it’s also quieter and more refined too.
The more rigid construction also combines with a suite of nearly 70 electronic safety aids that ensure the Chrysler 300C offers top-class safety in a supremely stylish package.

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