Clubman sales kick-start a record November for MINI

MINI Clubman has been on sale for less than a month and is proving a huge hit with the British public, contributing to a record November total of 4,104 new MINI registrations. In many UK dealerships MINI Clubman allocations were quickly snapped up, leaving the car sold out into 2008. Bumper sales meant MINI enjoyed its largest ever share of the UK market last month, at 2.59 per cent. November was the third record sales month for MINI in 2007.

Nearly 3,000 orders have been placed for a new MINI Clubman. A combination of unique style, performance and low cost of ownership has evidently hit home with UK customers.

Engines combining performance with fuel efficiency and low carbon emissions feature across the MINI Clubman line-up. Auto Start-Stop, Brake Energy Regeneration and a Gearshift Point Indicator are standard on all variants and help the MINI Cooper D Clubman achieve a low emissions figure of 109 g/km CO2.

That impressive figure will surely have resonated with buyers based in London. With Transport for London expected to announce changes in 2008 legislation rewarding cars with low CO2 emissions, a MINI Cooper D Clubman is likely to be exempt from the dreaded Congestion Charge. With MINI, grin-inducing driving will be a reality in Britain’s capital city.

Performance and efficiency figures are equally remarkable across the range. The popular MINI Cooper can return 51.4 mpg and emits just 132 g/km CO2. Its sporty brother, the MINI Cooper S, achieves 44.8 mpg and 150 g/km CO2.

The BMW Group’s MINI Plants at Oxford, Swindon and Hams Hall are now at full capacity in the mid-term. This UK Production Triangle is now aiming for record production of 260,000 MINIs in 2008.

To ensure flexibility and optimum performance at the home of MINI production in the UK, and to bring the forthcoming MINI SAV to market as quickly as possible, BMW Group has announced that production of the exciting new model will be undertaken by Magna Steyr in Graz, Austria.