Revamped and ready to go – MINI Cherished online

MINI UK is responding to a huge surge in interest for its 100 per cent approved used cars with a complete redevelopment of its MINI Cherished website. From 01 April 2008, UK customers will be able to locate their perfect used MINI faster and even more easily at minicherished.co.uk

In February of this year, searches for used MINIs totalled nearly one million through minicherished.co.uk . That equates to a staggering 91.5 per cent increase on the same period in 2007. The amazing residual values and low ownership costs of pre-owned MINIs are proving irresistible to British buyers, with sales already up 25.2 per cent over the first two months of last year.

Site visitors will now be able to compare a shortlist of MINIs and even email the car’s details to a friend directly from the website. If they can’t find exactly the right car, there is an alert service with email, SMS or MMS text formats available ensuring they don’t miss out on the MINI of their dreams.

In addition to the more detailed search facility, a quick search option by model, price and postcode features on the new site. A significantly revised summary page showing pictures of all MINIs matching the selected criteria is also provided.

Peace of mind is central to the success of the manufacturer-backed scheme, with every Cherished MINI coming with the following range of benefits:

Minimum 12 months MINI Warranty
Minimum 12 months MINI Emergency Service Cover across the UK and Continental Europe
Minimum 12 month MOT and MOT Cover
Full Service History
Independent vehicle history and mileage checks
Finance and Insurance available through MINI Financial Services

MINI UK General Manager Andy Hearn said: “With the phenomenal growth in sales of used MINIs, we are delighted to be supporting our dealers through this more interactive website.

“Prospective MINI customers will be able to quickly search a wide variety of MINIs from the comfort of their own home, contact the selling dealer and receive all of the benefits of buying a 100 per cent approved used MINI as part of the MINI Cherished scheme.”