Mini gives Exchange & Mart seal of approval

Exchange & Mart and MINI have forged a new partnership, making exchangeandmart.co.uk an approved MINI sales platform. This follows on from the partnership agreed with BMW Used Approved, MINI’s sister company, back in December 2007. Under the new agreement, exchangeandmart.co.uk has won official recognition as an avenue to sell stock for all 145 MINI sites throughout the UK. This is a major win for Exchange & Mart, as it continues to offer dealers across the UK access to an audience of serious potential buyers ready to purchase quality vehicles.

Dealers across MINI UK are already uploading their stock onto exchangeandmart.co.uk, with around 600 cars advertised to date. Suzie Hewitt, Dealer Marketing Manager for MINI comments: “As more of our dealerships prepare to take advantage of this new relationship, we expect to see the volume of cars loaded onto exchangeandmart.co.uk rise sharply with a potential 4,000 to be added. The site offers our dealers a highly flexible package that is easy to use, making uploading of stock fast and efficient’’.

“This is a very exciting partnership for Exchange & Mart, as the strength and integrity of the MINI brand makes it a favourite among used car buyers,” adds Debra Healy, Digital Director of Exchange & Mart. “As a recognised business partner we are now in the position to benefit from the sheer volume of vehicles MINI dealers are looking to advertise online. MINI joins an impressive portfolio of major franchises already feeding paid stock to exchangeandmart.co.uk, including BMW Used Approved, Sytner, and Ford Retail Group.”