Most Brits save money through discounts and vouchers

Four out of five people collect coupons and money off vouchers, with around three quarters (72%) making purchase decisions based on where they will receive a discount, according to research from Nationwide Building Society.

Despite being stereotyped as being reserved, the tough economic climate has meant that Brits need to save money where they can and 92% of those surveyed said they would not be embarrassed about using a discount voucher in public.

The most popular use for discount vouchers is for meals out (20%), with around three quarters (75%) saying that they would make a decision on eating out or a day out based on where they could get a discount.

Nationwide has responded to customer preferences by delivering a reward scheme for its loyal debit and credit card customers through Simply Rewards, a reward scheme providing savings on major brands.

Some examples of the deals on offer:

Gourmet Society - Discount dining card

Holiday Inn -  35% off best flexible rates

Lastminute.com - Discounts off hotels and flights

Other discounts from providers such as Butlins, The Body Shop, Eat, Foot Locker, Kwik Fit, aka Promotions (West End Theatre) and Virgin Holidays will also be available at the Simply Rewards website.

John Crossley, Nationwide's head of current accounts, said: "Household bills continue to rise, but people's wages aren't rising at the same rate. In many households, saving money has become a necessity and shopping around to find a discount or money off voucher has become the norm.

"Nationwide is committed to helping its credit and debit card customers save money where they can by offering them the chance to get discounts on top brands through Simply Rewards.

"Customers who hold their main current account with the Society also benefit from free European travel insurance as well as discounted loans, home insurance and exclusive mortgage and savings offers."