Steamers new app highlights Ullswater’s wow factor experiences
Lake District visitor attraction, Ullswater ‘Steamers’ has taken its campaign to encourage people to ‘like’ England’s loveliest lake to a new level, with the launch of brand new free app in both Apple and android formats.
The app highlights the features around the lake and provides a commentary specific to the smartphone user’s location at any given moment. It guides the eye to features on the landscape and ensures the Ullswater visitor can brief themselves on the history, the geology, the wildlife and even the famous dessert served at a famous Ullswater hotel!
Information is provided through both the written word and audio, once a point on the map is tapped or the smartphone is given a quick shake! With the app, anyone can easily locate what they wish to spot, photograph or visit.
The app immediately adds a sense of place, enriching the visitor experience and making it easier for the newcomer to navigate their way around the lake, ensuring they need miss nothing of note.
Ullswater, second only in size in England to Windermere, is considered England’s most beautiful lake, but is still one yet to be discovered by some people. Its serene and tranquil nature covers an undercurrent of mystery and intrigue, which emanates from local legend and the geology that shaped its landscape.
The lake has a network of footpaths criss-crossing the fells around it, which can be accessed from the ‘Steamers’ piers at Glenridding, Pooley Bridge and Howtown. It also has excellent cycle routes, as well as electric charging points for both bikes and cars.
Ullswater is also close to one of the area’s most renowned waterfalls, Aira Force, and inextricably linked to William Wordsworth’s poem, ‘Daffodils’, thanks to the poet having seen Lenten Lilies dancing in the wind on the Ullswater lakeshore on a stormy day in April 1802.
Its three distinct reaches each allow passengers to cruise between stunning fells and, at times, in the shadow of mighty Helvellyn, while wildlife around the lake is varied and always a delight to spot, whether this is a herd of red deer high on the fell in Martindale, or Holly Blue butterflies nestling on trees by the lakeshore.
Ullswater ‘Steamers’ marketing manager, Rachel Bell, is excited about the potential of the new app. She says: “This app almost holds the visitor’s hand, to guide them to all the wow factor places. We hope it will encourage more people to fully explore Ullswater and realise what a gem of a lake it is”.
The Ullswater ‘Steamers’ app, designed by Pocket Places, can be downloaded for free in the Apple store from itunes.apple.com and in android format from play.google.com.