Fiat opens new Style Centre

Fiat Group Automobiles’ new Style Centre was officially opened last week in the presence of Fiat Vice Chairman John Elkann and CEO Sergio Marchionne.

The Centre concentrates all the research and design activities of the Fiat, Lancia, Fiat Professional, Abarth and Maserati brands into one Style department.

An industrial building within the Mirafiori complex in Turin called Officina 83, which previously served as a machine shop, has been totally refurbished to provide an impressive headquarters for the new Centre.

The workforce numbers around 200 people, with an average age of 37, and incorporates professional skills ranging over the entire styling process: designers, ‘digitisers’ and model makers.

The new Style Centre occupies a roofed area of 12,500 sq m, plus 8,100 sq m outside. It contains a large conference room, a room for virtual reality presentations, and two rooms for presenting models, in addition to the large open-air display area.

The rooms inside the Centre have been designed in a very modern idiom so as to best serve the creative aspects of activities linked to the definition of car design.