StraightWear - A new discovery in hair straightening
4 months of 100% Formaldehyde-free straightening that transforms frizz and curls to smooth, shiny, soft hair in a single product application with no harsh chemicals!
The desire for discovery in the field of hair care has led to StraightWear; a pioneering straightening concept created by Macadamia Natural Oil that professional stylists and their clients have been waiting for!
Straightening Hair Just Got Healthy
Straightening hair no longer needs to be unhealthy as StraightWear's ground-breaking Smoother delivers effective long-lasting results in a single product application! Enriched with Macadamia Oil's unique composition, StraightWear's innovative 'ShineShield' technology literally encapsulates hair to restore and rebuild hair the healthy way. And unlike any other smoothing system on the market, StraightWear delivers up to 4 months of hair straightening with no formaldehyde, no thioglycolic acid, no lye or other harsh chemicals used in the process.
Simple, Fast and Safe One Application Straightening
StraightWear is fast too, cutting styling time in half. A simple two-stage system, StraightWear's Purify shampoo clarifies and preps the hair by removing build-up with its infusion of botanicals and citrus extracts, paving the way for Smoother; a single product that smoothes and straightens hair in one simple application. Featuring Macadamia's unique ShineShield technology, a unique Acrylate Copolymer system that encapsulates hair with a restorative and flexible shield, Smoother restructures and rebuilds unruly hair on the outside as it revitalizes every strand on the inside.
Enriched with Macadamia Oil and Quinoa Seed Oil, StraightWear amplifies the hair's moisture as it simultaneously strengthens and intensifies colour and shine.
Tested and Certified as 100% Formaldehyde-free in both airborne vapours and in composition, StraightWear redefines the global straightening market. Its 100% safe formulation delivers a simplified straightening procedure that transforms curls and frizz into smooth, silky hair in a single product application for a perfectly smooth, beautiful finish that lasts for 4-months! Plus, by addressing many of the issues present in other systems, StraightWear brings a new dimension to professional hairdressers and consumers. Now hairdressers can straighten with total confidence and in total safety whilst delivering an improved straightening experience with enhanced performance and superior results for the client.
Now Is The Time To Go Straight
As well as delivering unsurpassed results, salons can expect incomes to increase as they introduce a new service to clients and capitalise on the global success of the Macadamia brand. Using just a few simple steps and recommended tools, StraightWear delivers unsurpassed straightening using a simple process that involves just two products; Purify shampoo and its smoothing formula, Smoother.
Simple Steps Straight to Hair Heaven
First, wash the hair with Purify shampoo to remove build up and impurities and prepare the hair for StraightWear Smoother; shampooing twice for fine hair and three times for coarse hair. Towel dry the hair until it is 50% dry in preparation for the application of Smoother.
Smoother straightens each hair strand, increases hair strength and eliminates frizz and curls for up to 4-months as it imparts incredible shine, control and beauty. It safely results in gorgeously smooth hair without inflicting damage to your hair or your health. So, after sectioning the hair, use a tint brush to apply Smoother and comb through to ensure even distribution; taking care that the hair is thoroughly coated. After 20-35 minutes processing time (depending on hair type), blow-dry from the root to the ends, leaving the Smoother in the hair.
Macadamia's 100% Boar bristle brushes are ideal for the drying process as they help distribute the Smoothing formula and seal the cuticle for even longer-lasting results. Once the hair is completely dry, it's time to flat-iron the hair taking care to set the temperature according to the hair type.
The Macadamia Smoothing Iron with its 430°F temperature capability is recommended as its innovative 'wave plates' easily and quickly deliver unprecedented root lift and body; due to its ergonomic plate angle that reduces the amount of pressure needed. This precision controlled straightener also dries hair faster and healthier owing to its ionic and Far-Infrared benefits. Now, section the hair into four partings and start from the nape to complete the process.
Now all that's needed now is for your client to observe the StraightWear programme for the next 72 hours; this involves not washing the hair, keeping it free from moisture and ensuring that hairclips, bands and hats are not used. Just keep the hair free and easy and your client is all set!
Then, to maximise the effect and extend the life of the StraightWear service, follow Macadamia's simple aftercare regime and your client will enjoy up to 4-months of hair perfection! This regime involves washing hair using a sulphate-free shampoo, such as Macadamia's Rejuvenating shampoo, condition with Moisturizing Rinse and use Deep Repair Masque to infuse extra nourishment. Lastly, routinely apply Macadamia's Healing Oil treatment to infuse the hair with extra shine and UV protection and hair will look fantastically healthy, shiny and beautiful for months to come.
StraightWear delivers the following key benefits to hair!
Up to 4 months of unparalleled straightening
Hair reverts to natural texture with no re-growth issues
Intensifies colour with brilliant shine
Reduces styling time to minutes
Infuses touchable softness
Safeguards hair against heat damage, breakage and split ends
Use after chemical services with confidence
StraightWear Up Close - About the products
The StraightWear system involves just two products; Purify shampoo and the Smoother; a single product application that straightens and smoothes the hair. Here's a little more detail on the products used:
Straightwear Smoother
StraightWear Smoother's simple one-step application transforms curl and frizz into smooth, silky hair. Our special blend of Macadamia Oil combined with Quinoa Seed, Ginkgo Biloba and other botanical extracts revitalize hair by infusing moisture, strength and unparalleled shine. These key ingredients work in tandem with memory technology to envelop hair strands with a workable shield that sets the foundation for a perfectly smooth, beautiful finish. Enjoy manageability as styling time is reduced to just minutes.
Straightwear Purify
Clarifying agents formulated with a botanical blend of citrus extracts remove chlorine residue, build up from styling products, and minerals left by hard water. Purify is essential to use prior to the StraightWear System because it properly prepares the hair for the service. Purify Shampoo is also very beneficial to use prior to in-salon chemical services, deep cleansing treatments, and routinely as a weekly deep cleansing wash.
See how StraightWear works now!
macadamiahair.com/video/straightwear_video
StraightWear formula by Macadamia offers salon clients up to 4-months of unprecedented straightening with a tested and certified 100% formaldehyde-free formula.
Prices
Purify Shampoo: 100ml: Salon price: £5.95 RRP: £10.95, 250ml: Salon price: £10.95 RRP: £19.95, 1 Litre: Salon price: £32.50 RRP: £59.50
Smoother: Salon price only: N/A as a retail purchase. 24 x 100ml @ £45.00, 12 x 250ml @ £95.00, 6 x 1 Litre @ £275.00
For information, visit macadamiahair.co.uk.
