Citroen launches new online car comparison tool

How best to compare the features and benefits of new cars before deciding which one is right for you? It can be a difficult process. Particularly when new car buyers and fleet decision makers need to balance such a wide range of factors across a number of models to be sure they’re choosing the car that best suits their needs.
 
Using ‘Créative Technologie’ to simplify the process, Citroen has launched a new car comparison tool that makes it easy for prospective buyers to see how individual Citroen models compare to the competition.
 
Citroen worked closely with KeeResources, a leading provider of automotive data in the UK, to deliver the new car comparison tool. A key objective was to ensure the information available could be tailored to the differing requirements of private motorists, company car drivers and fleet decision-makers. In each instance, the Citroen new car comparator provides easy-to-view, side-by-side specifications and itemises the advantages of each model using clear graphical images to help users with their selection process.
 
The new car comparison tool covers all current Citroen models and their respective market segments. Visitors to the website can compare information such as CO2, VED, mpg and power figures of up to four other vehicles at a time against their Citroen car of choice. For the company car driver the headline comparisons are designed to be directly relevant, covering P11D values, CO2 emissions, power, BIK with both 20% and 40% tax bracket liabilities and total savings. Fleet managers can also access all-important whole-life-cost data.
 
Martin Hamill, Citroen UK’s Fleet Director, commented; “This easy to use comparison tool from Citroen works with independent data and addresses the issue of how best to compare new cars for business or private use. It has been designed so that visitors to our website can balance all the factors that come into play when comparing different models. It allows them to select the vehicle best suited to their needs without the need for any type of login details or passwords. They can compare prices, standard equipment, technical data, fuel economy, safety features and even the Euro NCAP ratings of the Citroen car range with any other comparable make and model on the market.”