Women like fit cars not fast cars
Boy racers may not want to hear it, but new research conclusively proves that women aren’t impressed by flashy cars or 0-60 times. In fact, they are much more concerned about the stamps in the service book.
In a new study for Kwik Fit, half of women (52%) who pay attention to a man’s car said that they are most impressed by those which are well maintained. Just 5% of women said that a car’s speed was the most impressive factor and only 12% were most impressed by an expensive looking car.
If men are trying to use their car to impress, they should spend more time with the vacuum than the wax and polish. Hygiene is a key priority for females assessing a potential partner, as one in seven (14%) say that a clean interior is the most important factor in a car, however, the cleanliness of the outside of the car is the most important factor for just 4% of women.
As motorists get older they become more impressed by how well a car is maintained and how safe it is and even less impressed by speed. A third (64%) of over-45s are impressed by a reliable car that’s been well-maintained compared with a third (31%) of under-35s. Just 2% of over-45s are impressed by a fast car dropping from 11% for under-35s.
Roger Griggs, communications director at Kwik Fit, said: “Modern technology means that cars are faster and more powerful than ever before, but speed limits and environmental consciousness means that more respect will be earned from the opposite sex if a car is clean and well-maintained.
“It seems that women in particular rank attention to servicing above speed and even the price of the car, as they aren’t impressed by superficial issues. However, any man driving around in something which looks like a death-trap is warned that this could affect their chances with the opposite sex.”
Those in the West Midlands are the most impressed by how well a car is serviced – a third (33%) say it’s the trait they look for first in someone’s car. Of all the regions, motorists in Scotland, Wales and the East of England are the least impressed by a well maintained car, but even then a quarter (24%) say it’s the most impressive factor for them.
Roger Griggs continued: “It’s unanimous across Britain that a safe, reliable car is more impressive than one that’s fast, expensive or even clean. Any motorist who’s been unsuccessful wooing the opposite sex by tuning the engine or fitting sports suspension should try getting an oil service to see if that does the trick.”
Kwik Fit offers fixed price servicing at all of its 670 service centres, starting at £79.00. Visit kwik-fit.com for more information or to make a booking.
