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A new way to shop for sustainable style

11th December 2012 Print
Style is has just launched bringing 1000's of beautiful and sustainable fashion choices and over 100 innovative ethical fashion brands all under one easily searchable virtual roof.

The forward thinking website offers a wide range of sustainable alternatives to high street fashion from the outrageously luxurious to the surprisingly affordable, making it easy for shoppers to make a positive choice and discover fashion that will make them look and feel good.

Fashion blogger and marketing consultant, Ceri Heathcote, founded because she wanted to make sustainable style more accessible.

She says "There is so much amazing sustainable fashion out there, but as I know from personal experience, it is not always easy to find just what you want. I would love for everyone to be able to see and shop the many different choices available including bold and bright African prints, handmade lace dresses, super soft bamboo clothing, unique handmade accessories, quirky vintage finds and much more. Sustainable style can be fresh, fun, fashionable, innovative, individual, classic, designer or affordable, it can be what ever you want it to be"

All of the clothing, shoes and accessories on will give shoppers the chance to make a positive difference without compromising on style. They include organic clothing made using fibres that are grown without environmentally damaging pesticides, fair trade fashion that helps to reduce poverty around the world, vegan accessories as an alternative to leather and second hand, vintage clothing and dresses for hire which can help to reduce waste, pollution and the carbon footprint of fashion.

For more information, visit

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