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Fit Britches - Helping women fight back

20th December 2012 Print
Fit Britches Skinny Short

Many women will identify with the dilemma faced by Farnaz Khan, the brains behind the revolutionary brand of body sculpting shapewear Fit Britches.

Her desperation to regain her pre-pregnancy silhouette came to a Bridget Jones-esq showdown when she attended her cousins wedding with a roll of Cling film wrapped tightly around her middle!

Like many harassed working mothers there were not enough hours in Farnaz day for extensive gym workouts and fitness regimes so she decided to research more time friendly ways to tackle weight gain and cellulite brought on by pregnancy and child birth. There was nothing!

Undeterred and ever the entrepreneur, Farnaz decided to dig deeper. Research suggested that a combination of heat and compression was effective for cellulite and inch loss so Farnaz directed her efforts down this route eventually discovering that she could actually infuse fabric with heat properties that would tackle those 'hard to reach' places on a day to day basis. After three years of research and product tests Fit Britches was born!  

Packaged heat in a pair of body shaping shorts!

Product tests yielded exciting results. Worn for 8 hours a day over 60 days with no other changes to lifestyle or diet the average cm loss was as follows:

Average loss of waist: from 5 cm to 12 cm
Average loss on hips: from 4 cm to 7 cm
Average loss buttock: from 3 cm to 7 cm
Average loss around the thigh: from 4 cm to 10 cm

Whats more 92% of particpants reported Improvements in blood microcirculation flow and of cellular metabolism together with marked improvements in visible cellulite and skin elasticity.

Fit Britches has been developed using intelligent technologies in fibre and knitting. The special yarn is the key ingredient, emitting heat when it comes into contact with the skin, but not enough to be noticed by the wearer. As a result it improves metabolism, blood flow and in turn leads to stimulating the body's lymphatic draining system to 'melt away' toxins and fat.

Fit Britches  is an ally for all women who want to look and feel great. The brand mission is to be on the hips and lips of women all over the world.

For more information, visit fitbritches.com.

More Photos - Click to Enlarge

Fit Britches Skinny Short Fit_Britches_Skinny_Short