Vauxhall celebrates ADAM number one
Today Vauxhall and sister company Opel celebrated the official start of ADAM production at its plant in Eisenach, Germany. Steve Girsky, GM’s Vice Chairman and GM Europe’s President, declared that the first ADAM off the line marked a ‘new era’ for Vauxhall/Opel.
ADAM is the most flexible car in its class, with 61,000 exterior variations and 82,000 different ways to ‘design’ the interior. And it was this flexibility, said Deputy Chairman of Opel/Vauxhall’s Management Board, Dr. Thomas Sedran, that had posed so many challenges for planning, logistics and manufacturing.
‘Whoever orders an ADAM today can be quite certain that they won’t see an identical car. Almost every ADAM will be unique – that’s how extensive the diverse range is that we are building here. The highly qualified Eisenach team as well as everyone in the company who has worked on this project can be proud of this day.’
Opel/Vauxhall has invested 190 million euros to be able to produce the ADAM at Eisenach, in addition to the current Corsa, the company’s biggest-selling car in the UK.
The Vauxhall ADAM is also full of clever and affordable technologies. The Intellilink infotainment system makes ADAM the best connected small car. It integrates the owner’s smartphone (Apple iOS and Android) in the vehicle, and very soon this will be enhanced by Apple’s voice recognition software, SIRI. ADAM can also be specified with the latest generation Automatic Park Assist, a heated steering wheel, Side Blind Spot Alert and FlexFix, the fully-integrated rear bicycle carrier.
The first ADAM was driven off the line at Opel/Vauxhall’s Thuringia factory by Steve Girsky, accompanied by 2009 European Athletics Indoor Champion, Ariane Friedrich.
First ADAMs will reach UK showrooms on March 8, with buyers benefitting from Vauxhall’s class-leading Lifetime Warranty.
Between 2012 and 2016 Vauxhall will introduce a total of 23 new vehicles and 13 new engines into the market, with the next model in line being the all new Cascada, the first full-size convertible to be designed, engineered and built by the company since before the Second World War.
