4 wins for the great British cocktail

The range of classic gin cocktails from Greenall’s Gin has had an exciting start to 2013. The collection of pre-mixed cocktails has been awarded not one, but four medals at this year’s competitive Pre-Mixed Drinks Challenge, judged by Drinks International.

Greenall’s Gin has been leading innovation in the field of gin Ready-To-Serve (RTS), being the first brand to launch this slim can format in the UK. From the original Gin & Tonic, the range has now been developed and extended to 6 SKUs, including contemporary cocktails and exciting flavours.

The winning pre-mixed gin cocktails are available in 250ml premium cans with an ABV of 6.5%. The awards received:

1. Greenall’s Gin and Tonic | Gold
2. Greenall’s Gin Fizz | Silver
3. Greenall’s Gin Sin | Silver
4. Greenall’s Gin and Pink Grapefruit | Bronze

The range was reviewed and revered by the judges for its consistency across the portfolio, noting the delicate citrus aromas on the nose combined with the full flavour of traditional London Dry Gin and balanced with great carbonization.

Sinead O’Frighil, Global Brands Development Manager at Greenall’s Gin says; “When creating the range, we took great effort to ensure the RTS was the perfect combination of both tradition and innovation. These four awards recognise the great taste and quality of our range.”

The pre-mixed drinks category is worth £59m in the off trade and is one of the fastest growing sectors, seeing 37% growth in 2012 compared to 2011, according to Nielsen data*.

The Greenall’s Gin RTS range is available from Tesco, Sainsbury’s and Waitrose, RRP £1.85.