Bloom Gin & Tonic gains award recognition

The Fentimans & BLOOM Gin & Tonic pre-mixed cocktail has been awarded Gold for Design & Packaging and Silver for Tasting at the Drinks International Pre-Mixed Drinks Challenge 2013.

Fentimans and BLOOM, both recognised for their respective brewing and distilling expertise, are at the forefront of innovation with the first premium Gin & Tonic pre-mixed cocktail in the Ready-To-Serve drink category.

Silver For Taste And Gold For Design

The Fentimans & BLOOM Gin & Tonic cocktail is an expertly balanced and blended serve, acknowledged by industry judges at Drinks International with the Silver Medal.

The award recognises the delicate and floral aroma of BLOOM London Dry Gin complemented by the woody aromas and quinine notes of Fentimans Tonic.

Not only revered for taste, the Fentimans & BLOOM Gin & Tonic convenience cocktail triumphed with its winning design and packaging, receiving the Gold Medal from the judging panel.

The iconic Fentimans curved glass bottle combined with BLOOM’s brand design, inspired by its unique blend of natural botanicals, creates stand out presence on-shelf whilst communicating its premium positioning.

International Brands Development Manager Frederik Kampman says: “We are proud to have been recognised for both taste and design, which is reflective of the craftsmanship that went into creating this unique serve. Our figures have shown us that the product has been well received by consumers so we’re delighted that the experts like it too.”