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Mom can I borrow your jeans?

15th May 2013 Print
Mom jeans

Revival of vintage, high-waisted jeans sparks a surge in sales of original ‘mom jeans’.

With the return of ‘mom jeans’ well and truly upon us, the new trend has sparked a surge in searches and sales of original pairs of the unique style on

The likes of Gwen Stefani and Keira Knightly have led the trend with the fashion pack and as a result the high-waisted, slightly baggy, ‘mom’ look has been sweeping the nation, with vintage jeans becoming the most popular denim choice this season.

As high-street brands revive the style, it’s clear that shoppers are in fact after the original item, with sales of ‘mom’ style jeans up 110% over the last month on

eBay spokesperson Laura Wilkinson-Rea said, “Brits have been flocking to the site in order to find their perfect pair of ‘mom’ style jeans. Searches for this unique style have shot up, with eBay offering fashion fans a place to get their hands on an original pair of vintage jeans.”

Acid-wash ‘mom jeans’ seem to be the winning style this spring with sales rising 75%, closely followed by pale denim, with noting a sales increase of 55% since this time last month.

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Mom jeans