Diva behaviour costs UK couples £2,640 per year

Over a third of UK couples are spiralling into debt as a result of indulging their partner's diva demands, according to new research from Quidco.
 
Entertaining demanding partners with luxury holidays, fine dining and a demand for designer labels is setting British boyfriends back by a whopping £1,632 every year.
 
However, despite women stereotypically being the most attention grabbing in a relationship, the research shows that the rise of the metrosexual is leading to a wave of high-maintenance men in modern couples. So much so, it sees women across the country splashing out £84 each month on ‘man maintenance.'
 
Dolling out lavish gifts and splurging on expensive dates is becoming a constant concern for couples across the nation, as seven in ten of the adults questioned admitted to worrying about the cost of keeping up with the wants and needs of their other-half.
 
What's more, Brits are turning to their credit cards in a bid to meet the diva demands from a partner, with the average bill reaching £1,426. Thirty two per cent of women surveyed have found themselves in debt by entertaining high maintenance partners, with almost 40% of UK men in the red, as a result.
 
Andy Oldham, Managing Director at Quidco, comments: "All couples like to spoil each other and make one another happy, but splashing out on expensive treats in a continually challenging financial climate can be dangerous for cash-strapped Casanovas.
 
"Quidco offers a wide range of cashback deals on all the must-have items and experiences - from the latest fashion buys to breaks abroad - helping generous partners to pocket some money back when treating that someone special. Plus, with hundreds of vouchers available on the site, Quidco can help Britain's romantics wine and dine their loved ones without breaking the bank."

For more information, visit quidco.com.