Northern women are top of the locks

Northern women are top of the shoppers when it comes to all things hair according to the industry’s first choice for luxury hair and beauty online, Hairtrade.com, with North East beauty Cheryl Cole topping the polls as the nation’s hair heroine.

Hairtrade.com has found that over a third of its orders in 2012 originated from women living in the North of England with the majority of its customers voting for Geordie gem Cheryl Cole as the celebrity that has most inspired their hairstyles this spring in an online poll.

Laura Meredith from Hairtrade.com said: “We’re based in the North East as we believe it’s the UK’s hub for all things hair, especially as Northern women like to take pride in their appearance and are big fans of ‘faking it’ with their hair, tan and nails to make sure they always look their best. It’s no surprise that such a high proportion of our orders originate from this area of the country.

“Cheryl Cole is one of the most famous Northern women who isn’t averse to enhancing her natural locks now and again. A lot of women, especially in the North of England, can relate to her and aspire to look like her.

“Cheryl came out on top of our online poll, alongside the likes of Made In Chelsea’s Binky Felstead and pop star Jessie J, emphasising just how coveted her hairstyle is.”

Cheryl is accustomed to regularly having a personal hair stylist on-hand to ensure no hair is out of place and will be treated to some of the industry’s most expensive and exclusive treatments. But achieving a magnificent mane similar to Cheryl’s is not out of reach with a few strategically placed hair extensions from the I&K hair extensions brand – available exclusively from Hairtrade.

The brand’s most luxurious Remy 100 percent human hair clip-in extensions can be used to create Cheryl’s signature glossy long waves and sleek updos for a fraction of the price of hiring a top hair stylist.

A free colour match service is also offered on I&K Remy extensions which can be completed by simply emailing a photo of your hair colour to a Hairtrade.com colour specialist who will then advise on the correct shade to achieve a more natural look.

The I&K brand also offers a wide range of hair care products specifically formulated for the care of hair extensions, including moisturising shampoo and conditioner, styling and fixing spray and shimmer gloss spray to keep extensions in top condition.

The I&K Remy hair extensions and its range of hair care products are available via hairtrade.com.