citysocializer launch new platform and iPhone app

citysocializer, the online to offline social discovery network to meet new people and explore your city, has celebrated over one million new real world connections this week, as RSVPs to events organised on their platform reached over three quarters of a million.

To mark this milestone, citysocializer has launched their iPhone app, opening up the service for international users to sign-up and "un-lock" citysocializer communities in their cities. This coincides with the release of the company's new white label platform designed to offer brands and media companies the opportunity to extend and monetise their reach offline with their own-branded event and people-discovery networks.

Backed by PROfounders Capital, the launch marks the next innovation from the Shoreditch-based company in the way we enjoy their real-world social lives and meet new people. Core features for members in the first app release include:

Browse and join 'socials' on-the-go 
Guestlist group chat and activity stream 
Private instant messaging 
Push notifications to alert meeting time and venue changes 
Map and GPS-tracking for easy venue location 
Invite alerts to socials from friends on citysocializer

Following the wider platform build, which also includes an Android app for launch later this summer, the company took the opportunity for a brand overhaul of the service, having originally launched as CitySocialising.com.

Sanchita Saha CEO and founder commented: "Our next phase of innovation in social and people discovery is underpinned by our experience in the space since 2007. Everyone has seen how social discovery networks have scaled online, now we've been able to demonstrate successfully that we can scale it offline.

"The hype surrounding real-world people-discovery apps at SxSW last year was focused around 'engineered serendipity' to make new connections offline. It helped identify it as an emerging space, in so far that none of the major, mainly US players, have yet achieved mainstream adoption. I think mostly this is because they've failed to adequately address three core issues of authenticity, control and safety, and in particular these needs and concerns for women.

"The one million genuine friendships and offline connections that we've generated through our service over the last five years have given us the insights and data around usage and behaviour that have helped us to shape our model - for example, making ours a paid-for service increased the level of engagement from our female members by 200%.

"Now with our new platform, we're ready to scale social discovery further offline through multiple channels."

The citysocializer app is free to download, browse socials, people and wave at others. To join in socials and interact in full with the community requires a membership fee via in-app purchase and monthly, 3 month and 6 month memberships available via the website.

Find the app in the Apple store: itunes.apple.com/gb/app/citysocializer/id581315807

For more information on citysocializer, visit citysocializer.com